UNBRKBLE was engaged by On Running’s innovation team to support the launch and ongoing development of Cyclon and CloudNeo, a membership-based approach to circularity and sustainability.

Leveraging UNBRKBLE’s deep knowledge of and expertise in membership-based business models, we first led a two-day workshop with the working team to prepare for the impending launch. In this workshop, we identified critical needs for launch, built a strategy to address gaps and potential risks, and identified a mission statement to guide long-term strategy development.

Now, we are working hands-on with the team to optimize the service further, emphasizing acquisition, retention, and recycle rates.

Project: Cyclon Subscriptions & Membership 2030
Duration: 12 months+
Process stage: Exploration, Experimentation, Validation