How dave and his team at Nike Used Subscriptions to Solve Consumer Pain Points

In this interview, Dave speaks to PSFK on his experience scaling Nike Adventure Club, a kids subscription sneaker service. Dave draws on insights gained from his decades of experience, showing how he and his team used an insights-backed approach to building a service that solved a real consumer pain point.

“Developing Nike Adventure Club is part of our commitment to test and learn in service of athletes—in this case young athletes and their parents.  Although many of the team members are parents and had hunches about the problems families face, we wanted to be rigorous in testing solutions to make sure we were truly solving meaningful problems.  With EasyKicks, we identified and validated that there are two main pain points that parents want support with:

 “Help me solve the hassle of shopping for kids’ shoes.  My kids grow fast and wreck their shoes, so I have to address that problem often.”

“When my kids get bored, they automatically reach for the phone. I wish they went out and played with their friends.”

That identified, we then weren’t quite sure of the right business model and payment structure.  One of the most common misconceptions is that subscriptions are all the same. In fact, there is huge diversity. We were able to test and validate all of these things with EasyKicks to bring into NAC.”

Read the full interview here