The best bonds are unbreakable
We develop and deliver consumer-centric tools and strategies for companies to deepen their relationship with their customers.
About unbrkble
There has been a seismic shift in the way we conduct business. From a straight up transactional model to a more nuanced relationship model based on affinity, empathy and mutual benefit. It’s gone from purely transactional, to almost entirely relational.
We started UNBRKBLE to help companies build longer and deeper consumer connections through membership, community, and subscriptions.
Having founded, grown, and scaled membership-brands of our own, we know exactly what it takes to do just that. This is what we call building unbreakable bonds.
To forge such bonds, you have to be obsessed about the end user. We nerd out about their pain points. We dig deep to unearth their truest desires. Only through this process can you generate genuine connections and create innovative solutions to drive growth.
We collaborate with a wide range of clients, and act as both collaborative partners, and strategic coaches. We work with incubators looking to develop and launch new programs, to established brands looking to scale, or Fortune 500 companies.
our process
Though every relationship is different, just as every company has different needs, we have created a common thread to create unbreakable bonds. We developed a three-step process for generating new ideas, validating the best opportunities, and then piloting those innovations in market to help prove their worth and readiness for scale. We can just as easily work with your team in a specific phase of the process, or work with them from start to finish.
PHASE 1 | exploration
Deep dive into current or emerging hunting zones, identify consumer problems, ideate new products, services and experiences. Activities include:
Best practices and strategy definition workshops
Market research and competitive analysis
Quantitative data analysis
Hypothesis development, ideation sessions, prototype design and mock-ups
Qualitative consumer interviews/research
PHASE 2 | experimentation
Design, plan and develop experiments and tests to validate key assumptions and hypotheses. Activities include:
Workshops to identify key learning objectives and assumptions
Learning loop definition and experiment design
MVP Build, beta user group recruitment, marketing acquisition experimentation
Qualitative consumer research & feedback loop development
Business model definition (e.g. financial forecasting)
Business case definition (e.g. assessing consumer desirability, feasibility of execution, and model viability)
PHASE 3 | validation
Piloting ideas in market, creating benchmarks against key KPIs, preparing the innovations for success at scale. Activities include:
Workshops to review strategy and refine internal operations
Org design and resource planning (e.g. skillsets and funding)
Qualitative consumer research, customer satisfaction measurement & review
Implemention support for operational / business model changes
Case STudies
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Microsoft
Developing a consumer-centric strategy.
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On Running: Cyclon
Building a sustainable membership.
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Estée Lauder: NINE POINT EIGHT
Validating a new approach to skincare.
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Munich RE Insurance: Cyberly Training
Building a cyber security training solution for SMBs.
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Project Kin
Exploring a different kind of streaming service
OUR PARTNERS
Our values
In any relationship, including customer to organization, an unbreakable bond is engaging and enduring. We believe there are four values that ring true to all unbreakable bonds.
1 | empathy
No relationship can thrive without it. From a deep understanding of your customers, empathy becomes a powerful tool in building trust, and deepening relationships.
2 | Generosity
Being generous goes beyond being nice. Beyond value for money. It’s about adding value at every step in the customer’s journey. It’s also mutual - the customer gains value from their generosity to the organization.
3 | Flexibility
The best experiences are the ones that evolve over time. Like your favorite pair of jeans, they get better with each wear.
4 | Commitment
Dependability, transparency, honest communication, and active listening. These are the pillars of a consistent experience that people can believe in and build a relationship around.
Get in touch.
Feel free to fill out the form and we’ll get back to you within 48 hours. Or, feel free to email us directly at hello@unbrkble.com.